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Northeast PA Logistics & Transportation
Industry Partnership:
People on the Move
A
new website has been launched as part of a Public Image Campaign
targeting the logistics and transportation industry. www.nepapeopleonthemove.org was
created in response to the significant growth of the logistics
and transportation industry in NEPA and the reported challenges
of identifying, retaining, and training a qualified workforce.
The website is part of an overall image campaign which also
included a Career Ladder Model, a SWOT Analysis, and a Training
Needs Analysis which resulted in the development of two customized
job training programs.
The public image campaign is one of the initiatives generated
from the Northeast PA Logistics & Transportation
Industry Partnership. The partnership is a regional initiative
of the Luzerne/Schuylkill Workforce Investment Board, Inc.
in collaboration with the Lackawanna, Pocono, and Northern
Tier Workforce Investment Boards and supported and managed
by the Greater Wilkes-Barre Chamber of Business and Industry.
Over $800,000 was granted to the partnership as part of
the Governor’s Job Ready PA Initiative. Training programs
were created and have been used for 50 training projects
at over 35 companies, with 800-plus employees upgrading their
skills.
During development, the partnership turned to the Wadley
Donavan Group to help conduct an industry analysis. The study
highlighted six reasons why Northeast Pennsylvania works
for the Logistics and Transportation industry, but that are
also relevant to back office, manufacturing, and high tech
operations.
A top advantage according to the study is location. Major
east coast markets like New York City, Philadelphia, Boston,
and New Jersey are within a short drive, and the immediate
access to interstates 81, 80, 84, and 476 (the northeast
extension of the turnpike) was cited as the area’s “backbone
of commerce”.
Other reasons cited in the study include low operating costs,
access to quality labor, incentives, and abundant land and
building options. Another key finding was the availability
of workforce training programs available at many of the two-year
community and vocational colleges in the area.
“The Greater Wilkes-Barre Chamber has played a critical
role in the implementation of this regional industry partnership,” said
Jane Ashton, director of Workforce Development at the Chamber. “We
are proud to have attracted state-wide attention because
of these efforts.”
Due to the success of this partnership, a second industry
has been slated for focus. A formal network has been established
to support the Food Processing segment of the region and
has received $80,000 in support from the PA Department of
Labor & Industry. The Partnership is currently
conducting a Training Needs Analysis, Industry Analysis,
Career Pathway Model, and a Wage & Benefits Survey that
officials hope will result in similar success.
If you are interested in learning more, please visit www.nepapeopleonthemove.org or
contact Jane Ashton, director of Workforce Development; at
(570) 823-2101 or jashton@wilkes-barre.org.
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